Welcome
Alcohol Focus Scotland is the national charity working to prevent and reduce alcohol-related harm. More about us
Our vision
A future free from the widespread health and social harm caused by alcohol.
Our mission
To deliver effective and cost-effective action to reduce alcohol consumption and harm in Scotland and beyond.
Our values
Independent, equitable and fair, evidence-based, person-centred, respectful and collaborative.
Key work
Restricting alcohol marketing
Promoting regulation that reduces the level of exposure – particularly of children and young people and people struggling with alcohol-related issues – to alcohol marketing.
Increasing the price of alcohol
Broadening support for optimising minimum unit pricing by introducing an automatic mechanism linking to affordability.
Mandatory health warning labels
For consumers to make an informed choice, alcohol labels need to provide clear product and health information.
Latest newsNext event
No room for complacency despite alcohol death decrease
Sep 23, 2025: No room for complacency as deaths from alcohol remain appallingly high and more than double the level of 30 years ago says Alcohol Focus Scotland
Ireland’s alcohol advertising controls
Sep 9, 2025: In our latest blog, Dr Sheila Gilheany, CEO of Alcohol Action Ireland, reflects on Ireland’s experience of implementing restrictions on alcohol marketing and advertising - along with a range of other public health measures including minimum unit pricing and labelling laws. Sheila describes the positive impact these measures have had in reducing alcohol consumption in Ireland, and reflects on learning for countries such as Scotland who may be exploring their own restrictions on alcohol marketing and advertising.
New Report: Alcohol advertising fuels drinking
Sep 2, 2025: In a new report published today, Public Health Scotland have concluded that introducing restrictions on alcohol advertising and marketing is an effective and cost-effective way of reducing how much we drink, and in turn improving the health of people living in Scotland.
Alcohol-Free Childhood Campaign Webinar
Nov 6, Online: Join the Alcohol Free Childhood Campaign Partners on Thursday 6th November at 2pm GMT for a webinar exploring the findings of Public Health Scotland’s recent evidence review on alcohol marketing and advertising, and children and young people’s views on how they experience alcohol marketing and what action they would like to see.
