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Welcome

Alcohol Focus Scotland is the national charity working to prevent and reduce alcohol-related harm. More about us

Our vision

A future free from the widespread health and social harm caused by alcohol.

Our mission

To deliver effective and cost-effective action to reduce alcohol consumption and harm in Scotland and beyond.

Our values

Independent, equitable and fair, evidence-based, person-centred, respectful and collaborative.

Alcohol affects all of us in Scotland. Join us to mark Scotland’s first Alcohol Action Day on Thursday 12 November 2026.

Our theme for 2026 is Support: whatever that might mean to you. 

We’ve now published a toolkit featuring a range of suggestions for how you can get involved, as well as some helpful resources you can use.

Sign up to take part today.

Key work

Marketing screen

Restricting alcohol marketing

Promoting regulation that reduces the level of exposure – particularly of children and young people and people struggling with alcohol-related issues – to alcohol marketing.

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Price tag

Increasing the price of alcohol

Broadening support for optimising minimum unit pricing by introducing an automatic mechanism linking to affordability.

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Warning label icon

Mandatory health warning labels

For consumers to make an informed choice, alcohol labels need to provide clear product and health information.

More »

Latest news

Spotlight on Services: Addictions Counselling Inverness Recovery Services

Nov 3, 2026: Thursday the 12th November is Scotland’s first ever Alcohol Action Day. The inaugural theme is ‘Support’. We’re taking the opportunity to spotlight some fantastic examples of alcohol support services currently available across Scotland. In this Spotlight post, we feature Addictions Counselling Inverness (ACI) Recovery Services, who have been working for 40 years providing counselling support for people with addictions and their families in the Highlands and Islands.

Spotlight on Services: West Lothian Drug and Alcohol Service (WLDAS)

Nov 3, 2026: Thursday the 12th November is Scotland’s first ever Alcohol Action Day. The inaugural theme is ‘Support’. We’re taking the opportunity to spotlight some fantastic examples of alcohol support services currently available across Scotland. In this Spotlight post, we feature West Lothian Drug and Alcohol Service (WLDAS), which offers a range of support to adults, young people and families affected by alcohol and drug use.

Spotlight on Services: Murray’s Initiative – LGBTQ+ Wellbeing Service

Nov 3, 2026: Thursday the 12th November is Scotland’s first ever Alcohol Action Day. The inaugural theme is ‘Support’. We’re taking the opportunity to spotlight some fantastic examples of alcohol support services currently available across Scotland. In this Spotlight post, Murray's Initiative describe in their own words their pioneering LGBTQ+ Wellbeing Service, providing dedicated substance use support for members of the LGBTQ+ community.

In Focus: The AFS Monthly CEO Blog - October 2026

Oct 29, 2026: This week, I spent a lot of time talking about a new number. 1,152. That's how many people died of alcohol in Scotland last year.

The figures

> 1 in 5
people exceeded drinking guidelines in 2023
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