Welcome
Alcohol Focus Scotland is the national charity working to prevent and reduce alcohol-related harm. More about us
Our vision
A future free from the widespread health and social harm caused by alcohol.
Our mission
To deliver effective and cost-effective action to reduce alcohol consumption and harm in Scotland and beyond.
Our values
Independent, equitable and fair, evidence-based, person-centred, respectful and collaborative.
Key work
Restricting alcohol marketing
Promoting regulation that reduces the level of exposure – particularly of children and young people and people struggling with alcohol-related issues – to alcohol marketing.
Increasing the price of alcohol
Broadening support for optimising minimum unit pricing by introducing an automatic mechanism linking to affordability.
Mandatory health warning labels
For consumers to make an informed choice, alcohol labels need to provide clear product and health information.
Latest news
Scottish alcohol sales decrease in 2025
Jul 1, 2026: New figures from Public Health Scotland show a decrease in alcohol sales in 2025.
Cancer Prevention Action Week highlights need for clear health information on alcohol products
Jun 18, 2026: This week is Cancer Prevention Action Week, and we’re calling for mandatory labelling requirements on alcohol, including health warnings.
FM’s ‘disappointing’ reply to concerns around alcohol ads during World Cup
Jun 17, 2026: Alcohol Focus Scotland responds to disappointing reply to concerns around alcohol ads during World Cup
In Focus: The AFS monthly CEO blog - June 2026
Jun 17, 2026: In the first of a new series of monthly CEO blogs, Carolyn Lochhead, chief executive of Alcohol Focus Scotland, shares her thoughts post-election on Alcohol Focus Scotland’s hopes for the new Parliament.
